Record your workflow.
Let AI explain what matters.
FlowWasp captures your real product workflow with the FlowWasp Chrome extension, understands the actions and context behind it, and turns the workflow into a focused product story, polished video, documentation, and social content.
Show your product naturally. FlowWasp handles the explanation.
Interactive Story
Step-by-step walkthrough
Video Demo
Auto-zoomed & narrated
Documentation
Auto-generated articles
1 Recording
Release Notes
Instant feature updates
Blog Post
Marketing-ready story
Social Clips
Perfectly cropped for social
Your workflow is raw. Your explanation shouldn’t be.
Real product workflows contain clicks, typing, scrolling, navigation, pauses, and unscripted activity. FlowWasp captures that natural activity and determines what matters.
From a real workflow to a clear explanation.
FlowWasp captures your workflow, understands what happened, identifies the moments that matter, and builds a coherent explanation from the same underlying workflow.
Use the FlowWasp Chrome extension and demonstrate your product naturally.
FlowWasp analyzes the captured actions, screenshots, timing, and available context to understand the workflow.
Turn that workflow understanding into an interactive story, product video, documentation, or social highlight.
Your recording is raw.
Your explanation shouldn’t be.
When you demonstrate software, you naturally click, type, scroll, navigate, pause, and sometimes repeat yourself. FlowWasp captures that real workflow and uses its understanding of the sequence to decide what deserves attention and what can be compressed or omitted.
Unscripted, natural browser activity captured by Chrome extension.
Analyzes sequence, UI context, and action significance.
Coherent outputs derived from the single workflow model.
Give AI the context your product already has.
Teach FlowWasp your product terminology, brand voice, and business context so generated explanations use the language your team actually uses.
Brand Voice & Energy
Ensure generated narration, docs, and summaries maintain your preferred style, tone, and technical precision.
Custom Terminology
Map generic UI actions to your specific product terms (e.g., automatically replacing 'Settings' with 'Workspace Preferences').
Knowledge Base
Custom AI Rules
Tone & Energy
"Write in a casual, highly energetic, and technical tone. Never use corporate jargon."
Navigation Elements
"Always refer to the top left dropdown menu as the 'Global Workspace Switcher'."
Stop recreating the same product explanation.
After building a feature, teams often recreate the same product knowledge as a demo, video, documentation, release update, and social content. FlowWasp captures the workflow once and uses the same underlying understanding to create those explanations.
Refine the explanation without re-recording.
Your product workflow does not need to be captured again just because the explanation needs to change. Tell FlowWasp what to adjust, such as narration wording, tone, emphasis, or supported generated content, and let the AI update the explanation while preserving the original workflow capture.
Narration & Copy Refinement
Update text wording, tone, or messaging using simple natural language instructions.
Step Emphasis & Focus
Adjust step highlight priority and framing without cutting video clips manually.
Preserve Original Workflow Capture
Keep captured DOM actions, screenshots, and video evidence intact while iterating on narrative copy.
Tell FlowWasp What to Adjust
Natural Language Prompt
"Make the narration in step 3 shorter, clearer, and more focused on the main product benefit."
One workflow. Different ways to explain it.
Understand once. Explain everywhere.
One captured workflow becomes the foundation for multiple ways of explaining your product. Each output is derived from the same workflow understanding rather than created as an unrelated piece of content.
Interactive, visual, written, and social explanations can all start from the same captured workflow.
Interactive & Video Explanations
Interactive Story
Guide viewers through the important parts of your workflow.
Product Video
Turn the captured workflow into a focused, AI-edited product video. FlowWasp works from the captured screen recording and its workflow context to compress unnecessary portions and apply contextual framing, zooming, panning, and scaling.
Written & Release Explanations
Documentation
Explain the workflow step by step with generated documentation.
Release Notes
Turn a product workflow into a clear product update.
Blog Post
Turn the workflow into publish-ready product content.
Social & Launch Explanations
Social Highlights
Turn meaningful workflow moments into short-form social clips.
Future Formats
Coming SoonAdditional explanation formats derived from workflow understanding.
You tell AI how you want it.
FlowWasp makes it.
Describe the result you want in plain language. FlowWasp adapts the finished content without making you wrestle with a timeline.
Natural-Language Director
Select or type an instruction
Example Plain-Language Prompts
Live Content Preview
See how prompt alters the output
"Manage workspace permissions instantly with one-click role access and granular team security controls."
Tight & Purposeful
Ambient Soft
Different tools. Different jobs.
Interactive demos and product videos can look similar on the surface. The difference is how each platform turns a workflow into the final experience.
Capability | FlowWaspWorkflow AI | Supademo | Arcade | Storylane |
|---|---|---|---|---|
Starting point | Record your real workflow | Capture a product experience | Capture a product experience | Capture a product experience |
What the AI does | Finds the moments worth showing and helps turn them into finished content | AI-assisted demo creation | AI-assisted demo and video creation | AI-assisted demo creation and improvement |
Automatic curation Core Differentiation | Automatically selects and sequences the most useful moments | AI-assisted | AI-assisted | AI-assisted |
Reduces unnecessary activity Core Differentiation | Automatically shortens irrelevant parts of the workflow | Editing and customization | Editing and customization | Editing and customization |
Polished product video | Transforms the captured workflow into a focused product video | Video/demo creation | AI product video creation | Video/demo creation |
Interactive product story | AI-guided interactive story | Core interactive demo | Core interactive demo | Core guided demo |
AI-generated guidance | Automatically explains the selected workflow moments | AI-assisted | AI-assisted | AI-generated guides, annotations and tooltips |
Documentation / content | Generated from the same workflow | Content/documentation capabilities | Content/visual capabilities | Content and documentation capabilities |
Social highlights | AI-curated workflow highlights | Verify current offering | Verify current offering | Verify current offering |
One workflow → multiple outputs Core Differentiation | Video + interactive story + documentation + social highlights | Multiple demo/content formats | Interactive demos + videos + visuals | Interactive demos + videos + other GTM content |
Creative AI control | Natural-language direction for supported narration, pacing, music and presentation | AI-assisted customization | Prompt-based AI video/content creation | AI prompts for content, HTML editing and personalization |
Core approach Core Philosophy | Record → AI finds what matters → create finished content | Create and customize interactive demos | Create interactive product experiences and content | Automate demo creation, personalization and GTM distribution |
The difference is what happens after you press Stop.
FlowWasp doesn't just turn your workflow into a demo. It uses AI to identify what matters, reduce unnecessary activity, and transform the workflow into finished product content.
Create, customize and distribute interactive product experiences.
Turn product captures into interactive demos, videos and visual content.
Create, personalize, distribute and optimize interactive product experiences.
Record once → let AI find what matters → create multiple finished content formats.
Comparison based on publicly available product information and product testing. Features change over time. Last reviewed August 2026.
Semantic Workflow Engine
Demonstrate naturally. Explain everywhere.
FlowWasp interprets action sequence and DOM context, compresses dead pauses, and builds coherent product explanations across interactive demos, AI-edited video, and docs.
Why teams use FlowWasp
Built for teams that repeatedly explain software workflows.
Demonstrate Naturally
No rigid scripts or perfect takes required. FlowWasp identifies key moments and cuts unnecessary delays.
Derive Every Format
Turn one captured product workflow into interactive stories, AI-edited videos, docs, and social clips.
Iterate Without Re-recording
Refine narration wording, step emphasis, and tone with simple AI prompts without re-capturing.
Target Audience
Built for teams that repeatedly explain software.
Show a feature once, then turn the same workflow into the explanations your audience needs.
Pricing
Simple. No usage complexity.
Try the full workflow for free. Upgrade when you need more quality, branding control, and professional output.
Free
Perfect for trying FlowWasp.
- 3 Projects
- Interactive Stories
- Video Stories
- AI Story Generation
- Basic AI Narration
- 480p Video Export
- Limited Monthly Exports
- 5 Monthly Asset Generations
- Up to 45s/mo AI Music
- FlowWasp Branding
- Community Support
Pro
For founders, marketers, and growing products.
- Unlimited Projects
- Unlimited Interactive Stories
- HD Video Export
- Premium AI Narration Voices
- Watermark Removal
- High-Quality PDF Exports
- Promo Video Presets
- Custom Brand Styling & Tone
- Higher Export Limits
- Unlimited Asset Generations
- 15 minutes/mo AI Music Generation
- Priority Processing
- Priority Support
Free plan includes the full workflow — interactive stories, video stories, and AI generation. No credit card required.